We were tasked to get out the vote in support of the national parliamentary elections in Bahrain, overseen by the Legislation & Legal Opinion Commission (LLOC). A diverse and divided population, we needed to generate interest and support for the elections and the public power of voting for change.
Getting people to vote is no easy task at the best of times and Bahrain found itself not in the best of times, shortly after the events of 2011. Thus, our job, from the LLOC was to convince the Bahraini people that voting was worthwhile and that their votes could really count and that they could make a difference.
Given the circumstances of a dubious population, we developed a multimedia strategy and campaign that was predicated on a message of change and power. We led a digital campaign that included influencer and mainstream media endorsements as well as ongoing conversations about voting and the elections.
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