Isa Award for Service to Humanity

Some people transform the way we see or live within the world. Sometimes revolutionary change goes unrecognised… The Isa Award for Service to Humanity was established in memory of the Late Amir of Bahrain, HH Shaikh Isa bin Salman Al Khalifa, to honour those extraordinary individuals whose humanitarian endeavours help to make the world a better place. We needed to let the world know. We needed to inspire young people to seek innovative ways to change the world and play their role in service to humanity.

Challenge

Established to find and recognize transformative figures whose work had changed our lives in a positive way, the team managing the award scheme was small and driven by their high sense of purpose. They needed an active partner to develop the scheme’s narrative and content for social media engagement.

Approach

After developing a digital campaign plan, our dedicated team of content creators executed a wide-ranging social media plan that followed the award timeline. We conveyed the story with creative content across bilingual posts, amplifying the award scheme and its deserving winner.

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