We created a whole new brand from the ground up. This included a new identity, relevantly based on a gemstone’s facets, a new mission, vision, additional values as well as a full communication rollout internally and externally. Specifically, this included producing a new website, corporate profile, digital brand campaign, social media calendar postings, videos, full event branding for the prestigious Jewellery Arabia exhibition, brand literature and more besides.
A new company, DANAT, was to be established to appropriate, expand upon and enhance the work of the Pearl & Gem Testing Laboratory of Bahrain. Our team needed to develop an emotive brand identity that linked the country’s longstanding pearling heritage with its commercial goals for both local and international appeal, and we had to launch the brand to the public. But that’s not all… We had to change business and consumer behaviours so that DANAT’s services would become coveted, and part of the routine pipeline of local market processes.
The team understood that the new identity they had created, while the recipient of much accolade, would need extensive support…
We therefore worked closely with the CEO and his team to create the brand’s narrative and develop its style of communication and external presentation. Beginning with the company vision, mission and values we then developed DANAT’s digital collaterals, including its website, while also creating and producing its B2B and B2C customer products, marketing materials and corporate literature.
The brochures, exclusive image bank developed, customer pricing and products still needed to be launched to local and regional audiences. So we developed a tailored behavioural and market strategy while also designing and producing DANAT’s first public engagement – its space in the prestigious Jewellery Arabia exhibition. Not only did we develop the company’s exhibitor status and collaterals, but we produced sustainable and creative exhibition stands that could be used in multiple ways.
Stay updated with expert insights.
Are you interested in collaborating and working with us?
Let’s make great things together.
Innsaei Communications.©2025, All rights reserved.
