The sovereign wealth of Bahrain was looking to identify itself closer to the public and its
shareholder. They wanted to assess their brand position at the time and enhance their
image as an enabler of the national economy and thought leader. Our team analyzed the
company’s brand and developed a new system, narrative and brand applications.
Creating better public opinion and experience of Mumtalakat was a sensitive yet necessary mandate in order to ensure the company’s credibility and access to resources.
We applied our unique methodology and values-based guidance to understand the fund’s audiences and their needs. Enhancing the company’s branding meant that its style of communication would have to change as well and new digital assets were developed accordingly.
Our new creative solution and brand icon clearly linked Mumtalakat to the national identity and economic goals, allowing us to elevate the fund’s online presence. We developed a comprehensive brand guideline that unified not only the brand’s look but also its tone of voice, collaterals, presentations and online presence. We maintained the new brand’s consistency and designed a new website, marking the company’s digital transformation, and new approach to internal and external communications.
Making Mumtalakat more commercially relevant to today’s demands, we developed engaging website and social media experiences. We transformed the company’s online experiences to be more commercial, conversational and in tune with the new demands of today.
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